Ever wondered why you keep seeing ads for that pair of shoes you almost bought online? That, my friends, is the magic of retargeting in action. It’s a powerful tool that bridges the gap between website visitors and paying customers. Here at Desert Dog Marketing, we’ve seen firsthand how retargeting, when implemented with the right …
Here at Desert Dog Marketing, we deal with the ins and outs of Google Ads on a daily basis. Recently, we went through the Google Ads Advertiser Verification process ourselves, and let me tell you, it was an experience! But before I share the nitty-gritty details, let’s rewind a bit. We were managing a new …
Learn everything you need to know about cost per click and how to effectively measure the success of your paid advertising campaigns.
PPC (Pay-Per-Click) advertising has become an increasingly popular marketing strategy for businesses looking to boost their online visibility and drive more traffic to their websites. However, simply setting up a PPC campaign is not enough to ensure success. It requires careful planning, execution, and continuous optimization to achieve the desired results. In this article, we …
Money really is the fuel to drive your business. If you have a lot of money sitting in your business bank account, why are you not using it?
