How to Choose The Perfect Voice Over Type For Your Video

Image of a microphone on a recording studio.

If you’re reading this, chances are you already have a script for your upcoming video. You’ve got the plot, the message, and the information but there’s one last thing you need – a voice over. It can become difficult to find the proper voice for specific types of video content. Through extensive research made by our team of experts, find the best voice over type for your video through this post. As an added bonus, we go in-depth to their applications and what types of video they are best to use. So, whether you’re looking for a friendly and approachable voice or a deep and authoritative tone, we’ve got you covered!

What is a Voice Over?

A voice over (also referred to as voiceover or voice-over) is a technique used in brand videos, product demos, explainer videos, social media videos, and more. And it’s not just popular – it’s also incredibly beneficial! Voice overs offer a number of advantages for your videos, such as grabbing your audience’s attention and improving the overall quality of your content. So whether you’re trying to explain a complex concept or showcase a new product, a well-crafted voice over can help take your video to the next level.

Voice overs are usually provided by a professional voice actor, but new developments in technology means you can now create voice overs using artificial intelligence. These AI voice overs sound so natural that it’s hard to distinguish them from real human voice actors! Currently however, AI is used for short form content as text-to-speech voice overs. 

Benefits of Using a Voice Over

Finding the right voice for a video script is an important consideration that can impact a video’s overall success. Using a voice over in your videos and other media can have a ton of benefits. It’s a great way to make your content more engaging, effective, and accessible – plus, it’s a lot of fun, too!

1. Keep Your Audience Engaged

There’s some pretty cool research out there that shows how using a voice over gets more people engaged. According to HubSpot, a whole 83% of marketers think that videos with a voiceover are more effective than ones without. And there’s another study from Forrester Research that found videos with an awesome voiceover were more likely to be shared on social media and keep people hooked.

2. Enhance the Visual and Emotional Impact

Next, if you’re looking to make your videos more impactful, using the right voice over type is a game-changer. A great voice over adds more depth and emotion to your visuals, helping your audience better understand and connect with your content. By choosing a voice that matches the tone and style of your video, you can really amplify its impact and make it more memorable. Whether you’re going for a fun and upbeat vibe or a more serious and dramatic tone, the right voice over can definitely take your video to the next level.

3. Improve Comprehension and Retention

Have an informational video? Using a voice over in your videos can improve how much your audience understands and remembers your content. According to some studies, having a voice over can boost comprehension by up to 74%, compared to videos without one. (Forbes) Plus, it can improve retention of information by up to 80%! (iJET) That means your audience is more likely to really “get” what you’re saying and remember it later on. And who doesn’t want that, right?

A kid watching a remote lecture at home with a perfect voice over type for learning.

4. Cost-effective

Voice overs are also a really cost-effective way to inject some personality and depth into your videos. Unlike splurging on fancy visual effects or complicated editing techniques, a great voice over can be done quickly and efficiently. There’s little to no need for lots of fancy equipment or a big team of people. Plus, a skilled voice over artist can work with you to nail down the perfect style and tone for your video. This ultimately makes sure it hits all the right notes with your target audience.

5. Build Brand Recognition

Did you know that using a voice over can be a powerful way to build brand recognition? Humans have a natural tendency to associate certain sounds with brands. A well-crafted voice over can be one of those sounds. By choosing the perfect voice over type, you can create a unique audio identity for your brand that sets it apart from the competition. No matter what video you create, a consistent voice over can help reinforce your brand in the minds of your audience.

What Gender Should Your Voice Over Be?

Choosing the appropriate gender for your voice over can significantly impact how your audience perceives and engages with your content. Research shows that the gender of the voice over artist can influence how the audience receives the information in a video. For instance, a study revealed that male voices are perceived to be more authoritative, while female voices are seen as more soothing and empathetic

Therefore, it is crucial to consider the nature of your content and target audience when selecting the appropriate gender for your voice over. By doing so, you can ensure that your video effectively communicates your message while also resonating with your intended audience.

Identifying the Proper Accent of Your Voice Over

An accent is the way someone pronounces words based on where they come from or the language they grew up speaking. For example, someone from the United States might have an American accent, while someone from England might have a British accent.

When it comes to choosing a voice over for your explainer video, there are a few things you need to consider. Some of which are who your target audience is and what accents they are used to hearing. If your target audience is based in the United States, you might want to choose a voice over actor with an American accent. Meanwhile, If your target audience is based in the United Kingdom, you might want to choose a voice over actor with a British accent.

It’s important to remember that accents can also convey different emotions or associations. For example, a British accent might be associated with sophistication or elegance. Meanwhile a Southern American accent might be associated with warmth and friendliness. So, you should also consider what kind of message you want to convey with your explainer video and choose an accent that aligns with that message.

The Best Voice Over Types

With so many different voice over types out there, how do you choose the right one for your project? Well, it all depends on the topic, tone, and style of your video. Whether you’re looking for a soothing and comforting voice for a meditation video or a high-energy announcer for a product demo, there’s a voice over type that’s perfect for your needs. So, let’s dive in!

1. Conversational

The conversational voice over type is a popular choice for videos that aims to build a connection with the audience. With its natural and relatable tone, it feels like you’re having a friendly chat with the person on the other end. This can make your audience feel like they’re getting to know you on a personal level and build a sense of trust and familiarity

How to Use the Conversational Voice Over Type
Speak in a natural and relaxed manner, as if you’re talking to a friend. This means using conversational language, incorporating pauses and inflections, and avoiding overly rehearsed or scripted dialogue. You also want to make sure that your tone matches the content of the video and the brand image you want to convey.

2. Authoritative

The authoritative style of voice over is perfect for establishing the speaker as an expert in their field, making it a great choice for educational or instructional videos. This is characterized by a commanding and knowledgeable tone, which can add a touch of professionalism to a video. This can be particularly effective when dealing with serious or sensitive topics. This tone ultimately helps to convey the message with clarity and authority. With an authoritative voice over, you can effectively communicate your message to your audience in a way that is both engaging and informative.

How to Use the Authoritative Voice Over Type
Focus on key elements that can make your voice sound confident and knowledgeable. This can include adjusting the pitch of your voice to a lower, more grounded tone, using clear and precise language, and emphasizing key points with strategic pauses and inflection. Additionally, it can be helpful to do thorough research on the topic at hand and rehearse your script beforehand.

3. Comedic

Using a comedic voice over type is a fun and engaging way to create video content that entertains your audience. With its playful and humorous tone, this style of voice over can add a lighthearted touch to your videos and create a memorable viewing experience. While using humor can be effective in capturing your audience’s attention, it’s important to keep in mind that not everyone shares the same sense of humor. Therefore, it’s essential to tailor the comedy to the audience and make sure it aligns with the tone and topic of the video. 

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How to Use the Comedic Voice Over Type
To use this style effectively, it’s essential to capture the right tone and delivery. Key elements that characterize a comedic voice include timing, inflection, and delivery. A well-timed pause or a slight change in pitch can transform an ordinary line into a punchline. It’s also important to keep the humor appropriate for the subject matter and audience, so consider your target audience and the tone of your video. 

4. Inspirational

The inspirational voice over type is a truly powerful way to get your audience feeling motivated and inspired. This style of voice over has a really passionate and uplifting tone that’s often used in videos that are meant to evoke an emotional response. When you use an inspirational voice over, you can encourage your audience to take action and make positive changes in their lives. This type of voice- ver is particularly effective when talking about personal growth, achievement, or overcoming tough times. 

How to Use the Inspirational Voice Over Type
Use words and phrases that will inspire and motivate them. It’s also important to speak with passion and sincerity, conveying your message in a way that feels authentic and genuine. Use a tone that is uplifting and encouraging, and don’t be afraid to use personal anecdotes or stories to illustrate your point. Finally, be sure to include a strong call to action at the end of your voice over, encouraging your audience to take action and make positive changes in their lives.

5. Storytelling

The storytelling voice over type is a captivating and engaging way to bring your video content to life. This style of voice over is characterized by a narrative and descriptive tone, often used in videos that tell a story or convey a message through a series of events. With a storytelling voice over, you can capture the attention of your audience and keep them hooked throughout the video

How to Use the Storytelling Voice Over Type
Use descriptive language and vivid imagery. With this, you can transport your viewers to a different time and place, allowing them to fully immerse themselves in the story. The key to a successful storytelling voice over is to create a compelling and relatable narrative, one that speaks to your audience and connects with them on a personal level.

6. Educational

Educational voice overs are super useful when you want to share knowledge and information with your audience. This style of voice over is all about being clear and straightforward, and is often used in videos that aim to teach or inform viewers about a specific subject. Whether you’re explaining a tricky concept or giving step-by-step instructions, an educational voice over can help make even the most complicated information easy to understand. 

How to Use the Educational Voice Over Type
Use simple language and break things down into manageable pieces. The key to a successful educational voice over is to be organized and structured in your delivery, ensuring that your audience is able to follow along and retain the information being presented.

7. Emotional

This style of voice over is characterized by a tone that conveys a strong emotional message, often used in videos that deal with sensitive or personal topics. An emotional voice over can create a sense of empathy and understanding with your audience. This is particularly effective in videos related to social issues, mental health, or personal stories. Using an emotional voice over breaks down barriers and fosters a greater sense of understanding and compassion. The key to making it work is to be authentic and genuine, allowing your emotions to shine through in a way that really connects with your audience.

How to Use the Emotional Voice Over Type
First, you should identify the emotions that you want to convey and make sure that they align with the message of your video. Next, find the right tone and pace that fits with the emotion you’re trying to express. Speak from the heart and let your emotions come through in your voice. Remember, the goal of an emotional voice over is to connect with your audience on a deeper level and create a sense of empathy and understanding.

8. Professional

The professional voice over type is characterized by a polished and sophisticated tone, often used in videos that require a formal or business-like delivery. A professional voice over can help establish credibility and authority, making it an ideal choice for corporate or instructional videos. By using a clear and articulate voice, you can communicate important information that is easy to understand and follow.

How to Use the Professional Voice Over Type
Choose a voice with a tone and style that fits your brand or message. You may want to consider factors such as gender, age, and accent when selecting a voice actor. The tone should be clear and confident. Practice and rehearse the script to ensure the delivery is smooth and natural. Finally, make sure the sound quality is top-notch, with minimal background noise or distortion. 

9. Character

Have you ever noticed in movies or TV shows where you can hear a character’s thoughts or feelings, even though they’re not actually saying them out loud? That’s called a character voice over, and it’s a really cool technique used in film, television, and animation. It lets filmmakers add more depth to a character’s personality and share extra information that might not be obvious. Whether it’s through narration or inner monologues, character voice overs give us a peek into a character’s mind and help us understand their thoughts and motivations. It’s a powerful way to help us connect with the characters and really get invested in the story being told.

How to Use the Character Voice Over Type
Consider using a mixture of narration and inner monologues to provide insight into the character’s thoughts and emotions. Practice and rehearse the lines to ensure that the delivery is natural and believable.

10. Newsreel

The newsreel voice over is a technique used to narrate these news clips, providing context and information to the audience. This type of voice over is often characterized by a serious and authoritative tone, as it’s meant to convey important news and information. It’s also commonly used in documentaries to provide historical context or explain complex topics. While it may not be as common today as it was in the past, the newsreel voice over is still an effective way to provide information and help the audience understand the context of a story.

How to Use the Character Voice Over Type
When recording, speak slowly and enunciate each word clearly to ensure that the information is easily understood by the audience. You may want to consider adding inflection and emphasis to important points to keep the audience engaged. Modulate your voice to add interest and variation, but avoid going too far and becoming overly dramatic. Keep the tone professional and authoritative throughout.

Voice overs are an essential tool for creating engaging and informative content. They can add depth and personality to a character and provide context and background information for a news or historical event. Moreover, voice overs can deliver a powerful emotional message to connect with your target audience. By utilizing different voice over types, you can enhance the overall quality of your video or animation and make it more engaging for your audience.

If you want to learn more about how voice overs can take your content creation to the next level, look no further! Schedule a FREE 30 minute strategy session with one of our digital marketing experts today. We can help you choose the right voice over type for your project and provide tips and insights to create a successful and engaging video.

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