Top WordPress Plugins for an Ecommerce Business

Running a successful ecommerce business requires more than just a sleek website and great products. To truly make your online business stand out, you need the right tools at your disposal! Luckily, WordPress offers a plethora of plugins that can enhance your website’s functionality, user experience, and overall performance. Unsure of which ones to install? We got you covered! Here’s a list of the top WordPress plug-ins to enhance your business’ website!

1. WooCommerce: The Ultimate Ecommerce Plugin

When it comes to setting up an online store, WooCommerce is the go-to plugin for WordPress users. With its user-friendly interface and extensive features, WooCommerce enables you to seamlessly showcase and sell your products or services. From product listings and inventory management to secure payment gateways, this plugin has it all.

Key Features

  • Easy Set Up – Adding WooCommerce to your WordPress website just takes minutes.
  • Flexible and Secure Payments – WooCommerce comes bundled with the ability to accept major credit cards, bank transfers, checks, and cash on delivery. They also offer 140 region-specific gateways to choose from and integrate with including PayPal, Amazon Pay, Apple Pay, and Google Pay.
  • Manage Orders On The Go Its dashboard offers a familiar interface to WordPress users where they can update products and fulfill orders. You can save time with automated tax calculations, live shipping rates, and options to print labels at home. But that’s not all, they offer a mobile app for both iOS and Android devices.

2. Yoast SEO: Optimizing Your Ecommerce Site for Search Engines

In the competitive world of online business, visibility is key. Yoast SEO is a game-changing plugin that helps you optimize your ecommerce website for search engines. With features like content analysis, meta tag customization, and XML sitemaps, you can ensure that your products or services are discoverable by your target audience.

According to the latest data from Zipdo, 43% of ecommerce traffic comes from organic Google search results. This statistic emphasizes the importance of SEO for your ecommerce website. With the help of Yoast SEO, you can ensure that your website and product pages are optimized for search engines. 

Yoast SEO acts as a general guideline for you while designing a page on your website. It shows improvements you can make based on the guidelines set by various search engines. You also have easy access to change the meta descriptions, title, and url tag. 

3. WPForms: Crafting User-Friendly Contact and Inquiry Forms

Effective communication with your customers is vital. WPForms simplifies the process of creating contact forms, inquiry forms, and surveys. Engage your audience and gather valuable insights to enhance your products and services.

Key Features

  • Drag and Drop Form Builder – Its powerful drag & drop online form builder allows you to easily create WordPress contact forms and other online forms in just a few minutes without writing any code.
  • Conditional Logic – WPForms’ smart conditional logic allows you to show or hide fields, provide payment choices, and subscribe to newsletters based on user selections, so you can collect the most relevant information.
  • Conversational Forms Addon – You can improve your completion rate by utilizing this addon. It will collect your visitors information in an interactive manner which can improve your conversions.
  • Entry Management – View all your leads in one place to streamline your workflow. All your entries are stored in the WordPress database and are easily accessible inside your WordPress dashboard.
  • Form Templates – WPForms have 1000+ pre-made, customizable webform templates you can use for your own website. You can select any template to view the demo and try it out. If it works for you, you can import it and publish it in minutes!

4. WP Super Cache: Speeding Up Your Ecommerce Website

Slow-loading websites can drive potential customers away. WP Super Cache enhances your site’s performance by speeding up load times.

WP Super Cache creates a duplicate of every page on your site, but in a super-efficient static HTML format. So, when someone pops over to your website, they get served this copy, instead of waiting for the entire site to be built from scratch. The result? Your WordPress site zooms ahead in terms of speed and performance which also contributes to good SEO scores. It’s a win-win for you and your visitors!

5. Easy Digital Downloads: Simplifying Digital Product Sales

If your business involves digital products, this plugin is a game-changer. Easy Digital Downloads streamlines the process of selling digital goods, such as eBooks, software, and online courses, with features like seamless checkout and secure file delivery.

Key Features

  • Complete shopping cart – Customers can browse your products, add items to their cart, and checkout when ready. Or they can bypass the cart using Buy Now buttons from your product page.
  • Flexible payment methods – Your customers can pay by card, PayPal, PayPal Credit, Apple Pay, Google Pay, and Link by Stripe.
  • Highly customizable and clean checkout – Buyers can easily complete their purchase, directly on your site’s checkout page with the included WordPress Block.
  • Complete customer management – View and manage detailed records of all customers and their purchase history.
  • Detailed eCommerce reports – Keep track of your earnings, refunds, sales, average order value, and more.
  • Secure file protection – Prevent unauthorized visitors from accessing your product files without paying.
  • Discount codes – Boost conversions by offering potential customers a coupon or discount code which can be applied at checkout.
  • Works with any theme – Let your chosen WordPress theme handle the design. Easy Digital Downloads will fit right in.

6. RafflePress: Running Engaging Contests and Giveaways

Engagement is key to building a loyal customer base. RafflePress lets you create fun and interactive contests and giveaways, helping you grow your email list and social media following while fostering brand loyalty.

RafflePress is a 100% mobile responsive giveaway solution, so your contests will always look great on all devices (mobile, tablet, laptop, and desktop). Simply put, RafflePress helps you unlock viral growth by turning your website visitors into brand ambassadors.

Key Features

  • Drag and Drop Builder – Easily add prizes with images, configure viral sharing actions, customize the styles and basically create a complete giveaway campaign in 5 minutes or less.
  • Pre-Built Templates – RafflePress comes with pre-built contest templates that are inspired by the best practices of the most successful campaigns in the history of the internet.
  • Built-in Sharing – This feature feature rewards users with bonus entries if they refer-a-friend or share your giveaway on social media using their custom referral link.

7. TrustPulse: Building Trust and FOMO for Increased Sales

Instilling trust in your customers is essential. TrustPulse leverages social proof by displaying real-time customer activity and purchases, creating a sense of urgency and driving more conversions.

TrustPulse is a standalone social proof app that integrates with all website platforms including WordPress. You must have a TrustPulse account in order to take advantage of this plugin.

With TrustPulse you can choose between 2 types of FOMO campaigns:

  • Recent Activity: Show a live stream of website activity like WooCommerce purchases, membership site registrations, email signups and more.
  • On-Fire: Show the number of people taking action on your website in a given period.

8. LiveChat: Providing Real-Time Customer Support

Excellent customer support sets you apart from the competition. LiveChat enables you to offer instant assistance to visitors, answer queries, and resolve issues in real-time, enhancing customer satisfaction and loyalty.

LiveChat integrates seamlessly with a range of popular third-party apps and services. These include Zendesk, Messenger, HubSpot CRM, WhatsApp, Mailchimp, Salesforce, and others.

What to Do Next

A well-optimized WordPress website can make all the difference. However, we understand that managing plugins, customizing themes, and ensuring that everything runs smoothly can be a daunting task. That’s where Desert Dog Marketing steps in.

At Desert Dog Marketing, we’re passionate about website development and online marketing. Our team of experts is well-versed in creating stunning, high-performing e-commerce websites on WordPress. We take the guesswork out of plugin selection, design, and development, leaving you to focus on what you do best – running your business. To get started on your journey to a seamless and successful online presence, contact us today. Your dream website is just a click away.

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